Kibrit x avant
Creative: Soul Cinematic
Photography: Soul Cinematic
Set Design: Soul Cinematic
Post-production: Soul Cinematic
Optical art, or Op art in short, was our main source of inspiration for this set of images. The minimalistic design of the brand packaging and the desire to create an extraordinary vision led us here.
Some of the graphic elements were part of the set design and others were added afterwards in the post-production process. We were intentionally looking for a good mixture between 2D and 3D elements that blend together in a seamless imaginary world.
At first it was a bit challenging for us, the colour lovers, to imagine a world in black and white, but once we started exploring, things quickly fell into place.
