Jewellery
Beautiful pieces of jewellery paired with the mysticism of the ancient discipline Kabbalah. A combination we easily found ourselves drawn into. The keyword here was “light” in all its forms and how these jewellery pieces “played” with it.
The shiny diamonds on these little treasures have something very special about them. They are lab grown which means:
they’re kind to the environment and
they are not part the exploitation of human labour. Two things we easily connected to (not only from the standpoint of photographers).
PS Minimal is female owned brand which speaks to its customers using the language of confidence and empowering women to express themselves. The task here was highly creative as there were almost no boundaries for our imagination.
French fashion meets Swedish design. Concept, photography and post-production by us. Each bracelets comes with its unique style and to mirror that we were absolutely free to experiment with high-key and low-key lighting.
